ANALISIS PENERAPAN SISTEM INFORMASI APLIKASI PEGADAIAN DIGITAL SERVICE DALAM MEMUDAHKAN NASABAH BERTRANSAKSI (STUDI KASUS PEGADAIAN UNIT BETUN)

Abstract

The PDS (Pegadaian Digital Service) application is an innovation and new breakthrough by PT. Pegadaian (Persero). The Betun Unit Pawnshop Office is currently in the process of socializing the PDS Application to all pawnshop office customers. The features in the PDS Application apart from offering a gold savings feature, Pegadaian Digital also offers online pawning features, installment/billing information, maturity information, and several other interesting features. This feature offers several advantages to users. As a new application for customers, of course it will take time for the acceptance process in terms of features and usability. Even the employees of PT. Pegadaian (Persero) has the right to assess and evaluate the content offered on the application. Making this application aims to make it easier for customers and prospective customers to interact indirectly with Pegadaian, namely by knowing the up-to-date gold price, checking bills, making payments, and others. With the Digital Pegadaian application, customers no longer need to come to the outlet to make payments, they only need to go through the application and then pay according to the bank that has been determined by Pegadaian or through ATM, SMS Banking, and M-Banking. The purpose of this study is to evaluate the PDS (Pegadaian Digital Service) application in terms of usability using the Website Usability Evaluation (WEBUSE) method and create a table of recommended solutions from a list of usability problems. The WEBUSE method is used as a tool to measure the usability level of the PDS (Pegadaian Digital Service) application based on the perception of the end user (in this case the management of PT. Pegadaian and its customers). Data collection is done by distributing questionnaires to all employees and customers who come to make transactions or in the process of the PDS Application socialization agenda. The results of this study are expected to be input for the Management of PT. Pegadaian, especially the Betun Unit Pawnshop Office in an effort to implement the Digital Service Pawnshop Application.