IMPLEMENTASI MODEL OODA LOOP DALAM PEMANFAATAN E-COMMERCE UNTUK MENDUKUNG UMKM PRODUK UNGGULAN KOTA BOYOLALI
Keywords:
Ecommerce, MSMEs, Pandemic, OODA LoopsAbstract
This study aims to determine the role of e-commerce in supporting independent business opportunities during the Covid-19 pandemic, especially for the superior products of MSMEs in Boyolali City, namely the production of Abon Rojo Koyo and to change the pattern of business actors from traditional marketing models to modern marketing models by utilizing digital information technology. The type of research used is descriptive research. The stages of the research flow are first identifying problems, gathering information from informants through open questions. Then proceed to analyze the data with the OODA Loop, namely Observe, Orient, Decide, and Act. The final stage is making conclusions and recommendations. The results of his research are that Abon Rojo Koyo has not fully used e-commerce because transactions and orders are still separate, namely using social media WhatsApp and Instagram as promotional media. However, company management or business owners decide to continue to use social media as a means of business processes, and are working to improve infrastructure to support and develop their business online. The need to work with developer partners to create e-commerce and requires an operator or admin who is in charge of managing the media.
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