Fahsya, L. C., C. Wijaya, F. M. Bintang, J. J. Mulyono, F. Ramadhan, and F. Amsury. “PENERAPAN CLUSTERING K-MEANS UNTUK SEGMENTASI PELANGGAN PADA BISNIS RETAIL: APPLICATION OF K-MEANS CLUSTERING FOR CUSTOMER SEGMENTATION IN RETAIL BUSINESSES”. HOAQ (High Education of Organization Archive Quality) : Jurnal Teknologi Informasi, vol. 17, no. 1, Apr. 2026, pp. 38-52, doi:10.52972/hoaq.vol17no1.p38-52.