Fahsya, Lucky Chairul, Chandra Wijaya, Firsta Maha Bintang, Justine James Mulyono, Fitrah Ramadhan, and Fachri Amsury. 2026. “PENERAPAN CLUSTERING K-MEANS UNTUK SEGMENTASI PELANGGAN PADA BISNIS RETAIL: APPLICATION OF K-MEANS CLUSTERING FOR CUSTOMER SEGMENTATION IN RETAIL BUSINESSES”. HOAQ (High Education of Organization Archive Quality) : Jurnal Teknologi Informasi 17 (1):38-52. https://doi.org/10.52972/hoaq.vol17no1.p38-52.