FAHSYA, L. C.; WIJAYA, C.; BINTANG, F. M.; MULYONO, J. J.; RAMADHAN, F.; AMSURY, F. PENERAPAN CLUSTERING K-MEANS UNTUK SEGMENTASI PELANGGAN PADA BISNIS RETAIL: APPLICATION OF K-MEANS CLUSTERING FOR CUSTOMER SEGMENTATION IN RETAIL BUSINESSES. HOAQ (High Education of Organization Archive Quality) : Jurnal Teknologi Informasi , [S. l.], v. 17, n. 1, p. 38–52, 2026. DOI: 10.52972/hoaq.vol17no1.p38-52. Disponível em: https://publikasi.uyelindo.ac.id/index.php/hoaq/article/view/726. Acesso em: 1 may. 2026.